By Nelson Schneider - 10/06/17 at 02:46 PM CT
I’m not going to give DIRECTV, the satellite pay TV company, credit for knowing anything about the videogames industry or the contemporary gaming zeitgeist. However, this ad, which started airing on network TV last month, seems to express a sarcastic awareness of the fact that there are some people out there who ‘enjoy’ unpleasant things.
The first time I saw this ad on TV, I nearly fell out of my chair laughing, as the fools contained therein instantly brought to mind the tiny-yet-rabid Cult of From, whose ‘favorite’ games are all reminiscent of banging one’s head repeatedly against a ceiling joist or intentionally sleeping under a pile of poison ivy. Would I rather play ‘Dark Souls’ for an hour or have my arm stuck in a vending machine for an hour? Hmmm… that’s a H.A.R.D. choice…
